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From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.

* Learn the five stages in the Reader Journey.

* Identify where your blockages are and how to fix them.

* Optimize each stage to increase conversion.

* Boost sales by making the process frictionless.

* Build an army of passionate readers who do the selling for you.

The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.

* Learn about Visibility Marketing and how understanding Amazon can boost your sales.

* Discover the algorithms that go into Sales Rank and dispel some common myths.

* Understand the critical differences between the Best Seller list and the Popularity list.

* Decode the ways Amazon recommends millions of books to readers every single day.

* Implement proven marketing plans, optimized for maximum Amazon visibility.

Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.