Copywriting Secrets
Auteur
- Jim Edwards (Écrivain)
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Classement en biblio - 1 lecteurs
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It sounds overly simplistic, but it's not. People don't want to hear about you. They want to hear about themselves. They want to be the hero of your sales message. Not you. They want to picture themselves getting the results, not you. They want to whole transaction to be about them, not about you...
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Copywriting Secrets a été, pour moi, une lecture captivante du début à la fin. L’auteur connaît parfaitement son métier et l’explique de façon vraie et humoristique, en donnant des trucs utiles afin de tout retenir. Les explications sont précises et il y a beaucoup d'exemple qui appuie ses dires.
J’adore apprendre, surtout quand le soupçon d’humour est parfaitement ajouté à l’apprentissage. Un livre d’apprentissage peut parfois être long à lire, mais celui-ci, pas du tout. Je me suis même amusé à le lire. Je recommande entièrement aux personnes qui souhaitent en apprendre plus sur le monde de la persuasion !
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Résumé
How everyone can use the Power of Words to get more Clicks, Sales, and Profits... No matter what you sell or who you sell it to !
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more... a LOT more... when you discover the right words that make people buy.
Copywriting is selling. Whether online, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.
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This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today... not tomorrow, not next week!)
If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales - no matter what you sell or who you sell it to - this book is for you.
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